It would be really nice to have a true flow of your Sales and Marketing efforts.
1. When entering Leads you should be able to either enter as new lead or append an exisiting contact with a task, however not have this effect your metric. You should then be able to measure total number of Leads/Contacts from Campaign but then break it down maybe as follows Total # of Responses, Total # of New Prospects and then Total # of Contacts with Tasks, then finally # of Opportunities from either the Prospects or the Contacts
I would challenge Salesforce.com to really outline a more robust tool for better metric, what are the current metric really getting us? Half the leads you receive may already exist, how can a company really tell if they are spending their dollars correctly using Salesforce.com.
1. When entering Leads you should be able to either enter as new lead or append an exisiting contact with a task, however not have this effect your metric. You should then be able to measure total number of Leads/Contacts from Campaign but then break it down maybe as follows Total # of Responses, Total # of New Prospects and then Total # of Contacts with Tasks, then finally # of Opportunities from either the Prospects or the Contacts
I would challenge Salesforce.com to really outline a more robust tool for better metric, what are the current metric really getting us? Half the leads you receive may already exist, how can a company really tell if they are spending their dollars correctly using Salesforce.com.
